Our team employed both our staging team and media company to create a new story.

Working closely with a team including the architect, landscape designer, and general contractor, we carefully reconfigured the interiors of the home and expanded the overall structure. This included adding a garage, relocating and significantly expanding the footprint of the kitchen, creating new media rooms and dining spaces, and adding a full primary bedroom suite on the main floor, which previously had lacked any bedroom space.

Next we crafted a narrative to inform and drive the marketing. We enhanced the exclusivity of the listing with a slow drip campaign akin to a theatrical trailer release to pitch a forthcoming feature film. We leveraged our extensive social media reach, both at the local and national levels, to reach a maximum word-of-mouth audience, and the buyer ultimately found the home via socially-shared information.

After The Jernigan Group re-launched this listing, this home had 15 showings in 6 days, and received 2 offers. The sellers were able to get their desired price, along with extended occupancy which helped with their transition out of state.