The Case

Our past client owned a distinctive secondary property, a one-of-a-kind log cabin set on five private acres in Leiper’s Fork. Given the property’s uniqueness and the client’s broader commitments, our team partnered closely with the client’s business manager months in advance of listing. This early collaboration allowed us to proactively plan, prepare, and position the home for the market.

The Solutions

Recognizing that this property required a non-traditional approach, our team stepped in to manage a series of thoughtful updates designed to enhance the home while preserving the character that made it special. Under Megan’s strategic guidance, we developed a preparation plan that focused on elevating the cabin’s features and presentation without compromising its iconic charm.

Our team coordinated and oversaw key improvements, including new flooring, new countertops, and staging. We were the central point of contact for vendors, timelines, and execution to ensure a seamless process.

Once the home was ready for the market, we then implemented a story-driven marketing strategy centered on lifestyle and sense of place. High-quality photography and videography were curated to highlight the land, the setting, and the experience of Leiper’s Fork living, allowing buyers to connect with the home beyond its specifications and truly understand its appeal.

Working closely with a team including the architect, landscape designer, and general contractor, we carefully reconfigured the interiors of the home and expanded the overall structure. This included adding a garage, relocating and significantly expanding the footprint of the kitchen, creating new media rooms and dining spaces, and adding a full primary bedroom suite on the main floor, which previously had lacked any bedroom space.

Next we crafted a narrative to inform and drive the marketing. We enhanced the exclusivity of the listing with a slow drip campaign akin to a theatrical trailer release to pitch a forthcoming feature film. We leveraged our extensive social media reach, both at the local and national levels, to reach a maximum word-of-mouth audience, and the buyer ultimately found the home via socially-shared information.

The Results

By managing both the preparation and positioning of this unique property with intention, the home generated thousands of online views, strong buyer engagement, and ultimately secured a cash offer with a quick close. The result reinforced the impact of a hands-on, team-driven approach, particularly when presenting homes that require thoughtful storytelling and strategic execution.