The Case

Our past clients owned a charming estate built in 2016, nestled in the picturesque neighborhood of Oak Hill. When they were relocated prior to listing, they entrusted our team with full oversight of preparing the property for market. In a shifting luxury market, we recognized that success would hinge on elevating the home to meet 2025 buyer standards, expectations, and design sensibilities, while preserving the architectural integrity that made the home special.

With the sellers already out of state, our team stepped in as the central point of coordination, managing every detail from planning through execution.

The Solutions

Under Megan’s thoughtful and strategic guidance, we executed a large-scale, design-driven renovation plan tailored specifically to today’s Oak Hill buyer. Her recommendations were intentionally focused on elevating the home in ways that felt refined, and market-relevant, bringing the property fully in line with what 2025 buyers are actively seeking, while still honoring its original charm.

The strategic refresh included installing new floors with a rich dark stain, adding new carpet in the bedrooms, updating countertops, refreshing paint throughout, updating lighting, and incorporating additional thoughtful touches designed to create a cohesive, elevated feel. Staging played a crucial role in the transformation, beautifully showcasing the home’s inherent character while emphasizing the impact of the modern updates.

Our team managed all aspects of the renovation, coordinating multiple vendors and service providers to ensure every improvement was executed seamlessly and to the highest standard, allowing the sellers to remain hands-off throughout the process. We partnered with our trusted media team to capture the home’s details and lifestyle appeal, telling a cohesive story that highlighted its finishes, amenities, and how the home truly lives.

Megan personally attended every showing, thoughtfully walking agents and buyers through the scope of upgrades and highlighting features not to be overlooked. She also envisioned potential enhancements buyers might desire, creating detailed renderings for visualization, taking into account the current trends of buyers in the Oak Hill area.

Working closely with a team including the architect, landscape designer, and general contractor, we carefully reconfigured the interiors of the home and expanded the overall structure. This included adding a garage, relocating and significantly expanding the footprint of the kitchen, creating new media rooms and dining spaces, and adding a full primary bedroom suite on the main floor, which previously had lacked any bedroom space.

Next we crafted a narrative to inform and drive the marketing. We enhanced the exclusivity of the listing with a slow drip campaign akin to a theatrical trailer release to pitch a forthcoming feature film. We leveraged our extensive social media reach, both at the local and national levels, to reach a maximum word-of-mouth audience, and the buyer ultimately found the home via socially-shared information.

The Results

Despite one of the most competitive luxury market environments, the home went under contract in just 34 days. Our comprehensive renovation management, strategic positioning, and hands-on execution generated strong interest, repeat showings, and meaningful buyer engagement.

The process culminated in a cash offer, validating the impact of Megan’s recommendations, the scale of the updates, and our team’s ability to manage a complex renovation while the sellers were already relocated. The result was a successful sale that demonstrated the power of intentional preparation, expert oversight, and market-forward strategy.