The Case

Our clients were unexpectedly relocated for work, requiring them to sell their nearly-new home in East Nashville, a property they had owned for approximately 4 months when they figured they needed to relocate. With limited time for equity to grow, achieving a meaningful return in their price point posed a challenge. What the home did offer, however, was exceptional quality, pristine interiors, globally sourced finishes, and thoughtful design elements. We knew that with the right strategy and precise positioning, this level of craftsmanship would resonate with the right buyer pool.

The Solutions

To maximize their return, we executed a multi-layered, highly targeted marketing plan focused on reaching qualified buyers and presenting the property as both a luxury residence and a lifestyle-driven opportunity. The home was positioned as an ideal fit for relocating professionals, musicians and creatives, due to its acoustics and proximity to downtown, and buyers seeking a high-caliber home in a walkable pocket of East Nashville. Our outreach strategy included high-quality media, videography, and renderings to showcase both existing features and potential flex spaces, placement in The Tennessean, digital advertising across platforms, and exclusive sharing through professional networks, business managers, relocation firms, and curated one-on-one calls with agents representing qualified buyers.

Working closely with a team including the architect, landscape designer, and general contractor, we carefully reconfigured the interiors of the home and expanded the overall structure. This included adding a garage, relocating and significantly expanding the footprint of the kitchen, creating new media rooms and dining spaces, and adding a full primary bedroom suite on the main floor, which previously had lacked any bedroom space.

Next we crafted a narrative to inform and drive the marketing. We enhanced the exclusivity of the listing with a slow drip campaign akin to a theatrical trailer release to pitch a forthcoming feature film. We leveraged our extensive social media reach, both at the local and national levels, to reach a maximum word-of-mouth audience, and the buyer ultimately found the home via socially-shared information.

The Results

This strategic, detailed approach produced outstanding results in a challenging luxury market. The home ultimately closed for more than our clients paid 8 months prior, successfully securing the return they needed while also being in the top 5 highest-priced homes sold in East Nashville.

Learn more about the successful sale of this home here.