The Case

Megan was approached by the previous listing agent of this property, as it had been listed on the market for more than 3 months, and showings had slowed, with no offers yet. The sellers had a tight timeline to get this home marketed and sold to meet other obligations out of state. This home had no shortage of viewings by buyers, but received no offers during the three-month previous listing period. Much of the feedback from showings included how dark the house felt.

The Solutions

Our team employed both our staging team and media company to create a new story.

Working closely with a team including the architect, landscape designer, and general contractor, we carefully reconfigured the interiors of the home and expanded the overall structure. This included adding a garage, relocating and significantly expanding the footprint of the kitchen, creating new media rooms and dining spaces, and adding a full primary bedroom suite on the main floor, which previously had lacked any bedroom space.

Next we crafted a narrative to inform and drive the marketing. We enhanced the exclusivity of the listing with a slow drip campaign akin to a theatrical trailer release to pitch a forthcoming feature film. We leveraged our extensive social media reach, both at the local and national levels, to reach a maximum word-of-mouth audience, and the buyer ultimately found the home via socially-shared information.

The Results

After The Jernigan Group re-launched this listing, this home had 15 showings in 6 days, and received 2 offers. The sellers were able to get their desired price, along with extended occupancy which helped with their transition out of state.