The Case

Megan was approached by the sellers after 3 previous brokers failed to get showings on their home. It was located in a desirable area of Forest Hills and although they continued to decrease the price, the online presence of the home was failing to bring any prospective buyers and after 3 previous brokers marketed to sell it, we were given the keys and full discretion.

The Solutions

The house was a beautiful 2004 build, but needed updating to bring it up to what buyers expect today. We presented the buyer with a detailed game plan of the upgrades the home needed and a specific value we knew those upgrades would bring. We deployed our media team to focus on the views, space, and special features this home offered versus the competition and had this home ready to present to buyers within 1 month of our initial consultation.

Working closely with a team including the architect, landscape designer, and general contractor, we carefully reconfigured the interiors of the home and expanded the overall structure. This included adding a garage, relocating and significantly expanding the footprint of the kitchen, creating new media rooms and dining spaces, and adding a full primary bedroom suite on the main floor, which previously had lacked any bedroom space.

Next we crafted a narrative to inform and drive the marketing. We enhanced the exclusivity of the listing with a slow drip campaign akin to a theatrical trailer release to pitch a forthcoming feature film. We leveraged our extensive social media reach, both at the local and national levels, to reach a maximum word-of-mouth audience, and the buyer ultimately found the home via socially-shared information.

The Results

After 2 days on the market, the sellers received a full-price offer on the home and were under contract in 4 days. After a 30-day closing period, they were able to successfully close this home's chapter after years of trying to market and sell.